Dogs are forever.

During the pandemic, there was a huge dog adoption boom, but in 2022, the number of abandoned pets significantly increased in Hungary. Idea: The Hungarian word for adoption is 'örökbefogad', which translates to 'adopt forever'. To remind locals of the 'forever' part, we have created a campaign, that showcases the four-legged friends of iconic figures from Hungarian history. The campaign highlights that dogs have always been a part of Hungarian culture.