A good relationship
Following the global financial crisis, the reputation of bankers took a nosedive. Public scandals and negative press coverage portrayed bankers as greedy and dishonest. Raiffeisen Bank wanted to regain the trust of its consumers. In the image spot, we focused on the importance of a good relationship while showcasing Raiffeisen's core values.
Raiffeisen Bank Scholarship
A great financial advisor gives, not takes. So Raiffeisen decided to offer financial support for a foreign scholarship to five of its clients. In the TVC, we wanted to highlight the desire for knowledge and the will to act—qualities that good bankers and ambitious clients have in common.